Web Marketing Lebanon
Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization (SEO) Lebanon, Dubai, UAE is the process of improving the visibility of a website in search engines via the natural or un-paid search results. It is the art and science of making web pages attractive to the search engines.

In general, the earlier or higher on the page, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

How It Improves Your Business?

Taking specific, relevant keywords that accurately describe a client's product line or service, our search engine optimization team, put together a plan of attack from 5 steps that include expert techniques to creating a successful SEO strategy which results a high ranking in search engines like Google, Yahoo, Alta Vista� that enable users to search for documents on the World Wide Web.

Step One: Website Structure

The structure of a website including the Design and the Code affect the way search engine see the site and thus, affects its rankings. The goal then is to make the core sections of the website appear higher in the Design and Code than the portions that are not critical to the optimization of each page.

The target with site structure optimization is to create an environment where the spiders will crawl the most important and most easily optimized content as early on the page as possible. This will give increased priority to the content that matters most.

Step Two: Content Optimization

Content optimization is the optimization of the wording and formatting of the page and site content to maximize its effect on a site's rankings. There are three defining principles to this stage:
  • Keyword density counts
  • The formatting of content matters
  • Overall site relevancy helps
So we'll resurrect the overused saying "content is king".

Step Three: Backlinks Creation

Backlinks are incoming links to a website or web page. Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance.

Step Four: Blogs and Forums

The favorite thing about having a Blog or a Forum is that they naturally attract search engine traffic.
Blogs and Forums already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.

Step Five: Google Analytics Integration

Google Analytics (GA) is a service offered by Google that generates detailed statistics about the visitors to a website. It is the most widely used website statistics service.

The target of Google Analytics is to determine what keyword phrases brought significant targeted traffic to the site by keyword and again, more importantly, which phrases resulted in "engaged" visitors and conversions.
Web Marketing Lebanon
Web Marketing Lebanon
Web Marketing Lebanon
Social Media

What is Social Media?

Social Media Lebanon, Dubai, UAE refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social media are media for social interaction, as a superset beyond social communication.

What We Do For Your Business?

With Social Media Optimization (SMO), we can help you spread the word about your company, brand or product. This excellent inbound marketing strategy ensures that we target only the people who are interested in what you have to say.

Tap into social media with our team and you can:
  • Spread the word about your brand and your products
  • Create a social buzz about your company and what you do
  • Generate interest in your services and get sales leads
  • Make new client contacts and get feedback
  • Encourage more traffic to your website
  • Strengthen your online presence
  • Get targeted friends / followers who can spread the word about you
  • And social media now impacts on search rankings!

How It Improves Your Business?

Social media optimization is an integral part of online reputation management and can give your company a younger, fresher and friendlier image. More importantly, there are almost 1 billion people on Facebook, Twitter and LinkedIn combined! There are literally millions of people out there, waiting to hear about your products and services.

Social Media Solutions


Facebook has been one of the biggest success stories of the last 5 years. If your company doesn't have a presence on Facebook then you are missing out on a critical communication channel with your customers and prospects.

Making Facebook Work for Your Company

Compelling your prospects and customers to receive messages from your company requires a strategy that continually adds value to them - you really need to give your Facebook fans' a reason to subscribe to your Facebook page and, equally as important, a reason to stay subscribed - your Facebook communication strategy is the most important part of that process.


Twitter is a social media site where users can share comments of up to 140 characters in length (similar to a text message). Unlike Facebook, where most profiles are hidden from the general public, Twitter messages can be viewed by the public and subscribed to by anybody. Twitter can be used for both personal and professional purposes.

Twitter provides an additional channel for communicating and building relationships with your prospects and customers. Because Twitter messages are short they can easily be read on mobile phones which means that your company's �followers� can read your Tweets (i.e. your message) at any time - it�s a quick, easy and cost effective way to stay in touch with your customers wherever they are.

Web Marketing Lebanon
Web Marketing Lebanon
Web Marketing Lebanon
Facebook Apps

What is Facebook Apps?

Building a Facebook App. Lebanon, Dubai, UAE gives you the opportunity to deeply integrate into the core Facebook experience. Your app can integrate with many aspects of Facebook.com, including the News Feed and Notifications. All of the core Facebook Platform technologies, such as Social Plugins, the Graph API and Platform Dialogs are available to Apps on Facebook.

How It Improves Your Business?

To drive more traffic to your apps on Facebook, we enable various channels that enable new users to discover your app as well as existing users to re-engage with your app. Each channel is designed to help engage users and our alg<rithms help surface the best content for each user. We can provide you with various channels such as:
  • Bookmarks
  • Notifications
  • News Feed stories
  • Discovery stories
  • Publishing stories
  • Search
  • Games

Web Marketing Lebanon
Web Marketing Lebanon
Web Marketing Lebanon
Video Marketing

What is Video Marketing?

Video Marketing Lebanon, Dubai, UAE refers to the promotional strategy deployed by companies to promote products and services by using short, attractive and educational videos.

How It Improves Your Business?

The main purpose of preparing such videos is to induce or spread awareness to the prospective customers about an organization and its products. An entrepreneur can entice a potential client for the purchase of the product by spreading its awareness. The visual demonstration of the message makes the advertisement or promotional video appear lucid and visually appealing.
Web Marketing Lebanon
Web Marketing Lebanon
Web Marketing Lebanon
Email Marketing

What is E-Mail Marketing?

Email Marketing Lebanon, Dubai, UAE Services are an effective way to help get the word out about your company.

You can create and monitor professional email marketing campaigns, which allows you to announce news, tell your subscribers about new products or services, send out advertisements or announce special events.

How It Improves Your Business?

Email marketing is successful for a variety of reasons:
  • It allows targeting buyers
  • It is data driven
  • It drives direct sales
  • It builds relationships, loyalty and trust
  • It supports sales through other channels

Web Marketing Lebanon
Web Marketing Lebanon
Web Marketing Lebanon
Contact Us
UAE - Dubai
Web Marketing Lebanon
Dow Group FZ LLC - Sales Department
Dubai Media City - CNN Building (Bldg 2),
Second floor - Office - 97
Telephone: +971 4 374 8424
Fax: +971 4 390 8258
Mobile: +971 50 553 2530
Email: info@dowgroup.com

UAE - Dubai
Web Marketing Lebanon
Dow Group DMCC - Operations Department
Jumeirah Lakes Towers - Cluster F,
HDS Tower, Floor 24, Office 2402
Telephone: +971 4 427 8167
Telephone: +971 4 443 8582
Mobile: +971 52 644 6233
Email: info@dowgroup.com

Lebanon - Beirut
Web Marketing Lebanon
Downtown Beirut - Azarieh Bldg. Block A 01 -
5th Floor - Office # 501 - 502 - 523 - 524.
Telephone: +961 1 975 358
Telephone: +961 1 972 812
Fax: +961 1 975 359
Mobile: +961 3 879 752
Mobile: +961 70 629 574
Mobile: +961 76 026 065
Email: info@dowgroup.com

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Web Marketing Lebanon
Contact Us
UAE: + 971 4 374 84 24
LEB: + 961 1 972 812
E-mail: info@dowgroup.com